As a site owner, it is in your best interest to know what kinds of tactics can be used to adversely effect your SEO ranking so you can take measures to prevent it from happening in the first place, or mitigate the effects if you have been an unfortunate victim of black hat SEO.
Excellent Article on Black Hat SEO Tactics on Sucuri’s Blog
The Sucuri.net Blog just released a great post about a black hat SEO technique which involves scraping your content and cloning your site. Once scraped and cloned, click farms are used to generate bogus traffic to the cloned site making it appear to be your site which allows the cloned site to effectively place above your site in search engine results. They basically steal your site content and your SEO ranking that you have worked so hard to achieve by legitimate SEO techniques.
A must read – The article explains what factors influence the Search Engine Results Page (SERP) and how black hat SEO takes advantage of this process. There is a bit of technical info as well, which is neat if you are interested in that kind of thing. The article also explains a few ways to know if your site is being effected by negative SEO.
How about you?
Have you come across any great articles relating to black hat SEO techniques and how to avoid being a victim? Please share!